• A presence in the blogosphere is an important piece of your overall online presence
• Showing up on influential blogs through posts, comments, and trackbacks increases credibility with your target audience, drives traffic to your site, and increases search engine ranking
• Identify target blogs based on customer interests
• Establish individualized relationships with blog publishers through p2p communication, commenting, and relevant posting (no spam!)
• Keep publishers up to date with newsworthy information and developments about your company, and request coverage when appropriate
• Solicit and encourage link sharing with influential blogs
• Comment appropriately on other blogs to build awareness and branding
• Recommended intensity is one hour per day working the blogosphere

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