Google AdWords
For Google AdWords setup and program management information, email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Google AdWords is a pay per click internet marketing campaign, meaning you only pay when someone clicks on your ad. To define the keywords, think of what a customer would type into Google search to find your company (consignment, used clothing, clothing boutique, etc.). They can be single words or phrases. Once you have the list defined, we will get you the cost of a click for each keyword (they are all different depending on the popularity of that word being used in searches). Maintenance involves tweaking ads and keywords to ensure the most utilized ads and keywords are being implemented.
| We research Keywords We do extensive keyword research to assist with selection of the most viable keyword(s) for your business. |
 |
| We create your ads We create ads and choose keywords, which are words or phrases related to your business. We also help you identify the landing page that a person reaches when clicking on your ad. |
|
| Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you. |
 |
| You attract customers People can simply click your ad to make a purchase or learn more about you. |
|
| Ongoing Support We manage your keyword bids on an ongoing basis and also do a monthly analysis of the campaign making suggestions for changes or improvements and providing capaign status reports. |
How it works:
Having an AdWords account gets you a featured ad (the ones on the right and top of the screen) in Google. You pay a fee each time someone clicks on your ad and is taken to your web site. The fees vary based on popularity of the word/phrase the person typed in Google to find your ad. They assign the fees to the word/phrase based on how many times it is used within a month. Most of the words run from $.10 to 3.00 per click.
- We set up your account in AdWords - target area for ads is set up - can consist of certain cities, regions, states, the entire US, select world-wide countries or the entire world, for your ads to show to visitors (yes they can tell where you are visiting from)
- You decide how much you want to spend per month on AdWords advertising - starting at $1/day - once you reach your limit, the ads will go away until the beginning of the next month. You can go in and adjust your amount up during the month and the ads will reappear. If you use up your budgeted amount, it means people are visiting your site. They require a credit card or a bank account to debit in order to activate the account.
- You decide on what the most you want to pay for a click - through (someone clicks on your ad and is taken to your web site) is - $.50, $1.00, $2.00 etc. - this is the most you will be charged for a click through. The cost is based on the amounts assigned to each word/phrase in the keyword tool
- We then take your list of words or phrases that you think people would type into a search engine to find your site and enter them into your keyword/phrase list . It will then tell you how much you will need to pay per click (someone clicks on your ad and goes to your web site) to be in the top 3 ads, 4 - 6 ads, etc. - the AdWords ads are the ones down the right side of the Google screen when you do a search and at the top).
- The program will also show us how popular over the last month & year the words and phrases you chose were as well as how popular they are with competitor sites.
By having a top listing in Google, you are moved up in the other search engines as well. Their bots index Google’s site every day. The sites they see at the top of search pages move up in ranking on other search sites – Yahoo, MSN, Excite, etc. Your cost exposure is limited to the monthly budget you set.
| Local and regional targeting Set your ads to appear only to people searching in a particular state, city, or region. Now It's easy to target online customers within, say, 25 miles of your front door. |
 |
| Local business ads Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area. |
 |
